GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Beats by Dr. Dre maintains a strong retail presence across Amazon and Lowes.com, with Amazon commanding a dominant 63.9% revenue share compared to Lowes.com's 36.0%. The brand's average product price sits at $129.57, reflecting a modest 0.8% overall price increase during the tracked period. Notably, the most recent month saw a significant 36.1% revenue decline compared to the prior month, contributing to an overall 25.4% drop in revenue across the reporting window. Despite the revenue pullback, average pricing showed resilience with a 3.0% month-over-month increase, suggesting the brand is holding its pricing power even amid softening demand. These trends indicate a shifting competitive landscape worth monitoring for Beats by Dr. Dre heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 25% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Beats by Dr. Dre on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Beats by Dr. Dre.
BY REVENUE
Beats by Dr. Dre sells 59% online and 41% offline. Online runs through 2 channels; offline through 1.
Online
59%
41%
Offline
Online channels
59%
Offline channels
41%
BY REVIEW COUNT
Across 12K ratings on 2 channels, Beats by Dr. Dre averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 12K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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