GRIPS CUSTOMERS & RESEARCH PARTNERS
Best Choice Products, privately owned by CEO Ben Shidla, generated an average product price of $94.50 across in-store and online channels between January and August 2026, according to Grips Intelligence data. The brand's retail presence is heavily concentrated on Lowe's (40.6% revenue share), Home Depot (33.9%), and Amazon (25.6%), with pricing power evidenced by a 5.5% increase in average price since the beginning of the tracked period. Despite this pricing strength, overall revenue declined 26.5% since the start of the measurement window, signaling headwinds in market demand. The most prominent SKUs span outdoor and lifestyle categories, with prices ranging from approximately $70 to $420 across the portfolio.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 27% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Best Choice Products on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Best Choice Products.
BY REVIEW COUNT
Across 15M ratings on 3 channels, Best Choice Products averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 15M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$69.99
Price
$1.2M
Revenue
$99.48
Price
$508K
Revenue
$99.52
Price
$445K
Revenue
$330.58
Price
$279K
Revenue
$66.64
Price
$278K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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