Home/Insights/Brands/MilwaukeeProduct Intelligence - 2026 YTD USA

Milwaukee

5M+

Products Sold, Jan to Aug 2026

5,400+

# Offline Stores

$184.38

Avg. Price

4.6

Avg. Rating

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Milwaukee Market Overview

Milwaukee, a subsidiary of Techtronic Industries Company Limited (HKG: 0669), demonstrates strong in-store retail performance with Home Depot commanding 81.2% of revenue share during the January-August 2026 period, according to Grips Intelligence. The brand maintained an average product price of $181.36 across channels, with pricing increasing 4.0% in the most recent month tracked. Recent momentum showed revenue growth of 13.8% in the latest period, though year-to-date performance reflected a modest 0.5% decline, indicating potential market stabilization. Amazon and Ace Hardware represent secondary distribution channels at 9.6% and 8.7% revenue share respectively, creating a highly concentrated retail strategy focused on dominant offline partners.

Revenue Share by Channel
Data covers Home Depot, Ace Hardware, Amazon

Milwaukee's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 0% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Milwaukee's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.

Average price

Absolute values in $

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Milwaukee's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Milwaukee on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Milwaukee's channels

REVENUE SHARE

Revenue distribution across tracked channels for Milwaukee.

Channels by revenue share

Distribution in %

Milwaukee's online vs offline revenue split

BY REVENUE

Milwaukee sells 91% online and 9% offline. Online runs through 2 channels; offline through 3.

Revenue by channel

Share of total revenue across all channels

Online

91%

9%

Offline

Online channels

91%

HomeDepot.com
Amazon.com

Offline channels

9%

Ace Hardware stores
Lowe's stores
Menards stores

Milwaukee's customer ratings

BY REVIEW COUNT

Across 40M ratings on 3 channels, Milwaukee averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 40M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Milwaukee

BY REVENUE

Ace Hardware
Ace Hardware
#1Milwaukee M18 RedLithium XC5.0 5 Ah Lithium-Ion Battery Pack 1 pc

$169.00

Price

$1.93M

Revenue

#2Milwaukee M18 RedLithium XC 6 Ah Lithium-Ion High Output Battery Pack 2 pc

$299.00

Price

$1.85M

Revenue

#3Milwaukee M18 RedLithium XC 6 Ah Lithium-Ion High Output Battery Pack 2 pc

$299.00

Price

$1.3M

Revenue

#4Milwaukee M18 Forge 48-11-1813 12 Ah Lithium-Ion Redlithium HD Battery 1 pc

$1,256.19

Price

$1.13M

Revenue

#5Milwaukee M18 FUEL Cordless Brushless Reciprocating Saw Tool Only

$249.00

Price

$870K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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