GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Milwaukee generated an average product price of $178.64 across homedepot.com, Amazon, and acehardware.com from January to May 2026. Home Depot dominated Milwaukee's retail distribution, commanding a substantial 80.2% revenue share, far outpacing Amazon at 11.7% and Ace Hardware at 7.7%. Milwaukee's revenue grew 3.1% over the tracked period, signaling steady consumer demand for the brand. The average price also trended upward with a 5.1% increase, suggesting a shift toward higher-value product purchases across all three retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Milwaukee on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Milwaukee.
BY REVENUE
Milwaukee sells 92% online and 8% offline. Online runs through 2 channels; offline through 3.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 43M ratings on 3 channels, Milwaukee averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 43M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$299.00
Price
$1.28M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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