BIRDFY

BIRDFY Market Overview

According to Grips Intelligence in-store data from January to May 2026, BIRDFY demonstrates an overwhelming reliance on Amazon, which accounts for 98.6% of its revenue share, with homedepot.com capturing the remaining 1.4% across tracked retailers. The brand's average product price sits at $184.49, though pricing varies significantly across its portfolio, ranging from approximately $142 to $350 depending on the retailer and product tier. BIRDFY experienced remarkable momentum during the tracked period, with revenue surging 208.2% overall and a single-month spike of 215.2%, signaling rapidly accelerating consumer demand. Despite this strong revenue growth, average prices saw a modest 4.8% overall decline, suggesting the brand may be leveraging competitive pricing or shifting its sales mix toward more accessible price points to drive volume. BIRDFY's concentrated retail footprint and explosive growth trajectory make it a brand worth watching as it scales across the smart outdoor category.