GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Pura generated nearly all of its revenue through Amazon, which accounted for 99.7% of the brand's retailer share during the January to May 2026 tracking period. The brand experienced strong momentum, with revenue growing 22.9% over the observed period. Average product pricing also trended upward, rising 6.3% to reach $28.96 on average. Month-over-month revenue growth hit 19.7%, signaling accelerating consumer demand for Pura across tracked retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 23% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Pura on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Pura.
BY REVIEW COUNT
Across 3.34M ratings on 1 channel, Pura averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 3.34M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$29.99
Price
$1.43M
Revenue
$65.29
Price
$853K
Revenue
$79.99
Price
$835K
Revenue
$44.52
Price
$544K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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