GRIPS CUSTOMERS & RESEARCH PARTNERS
Pura, a privately held smart home fragrance company founded by Richie Stapler and Bruno Lima, generated an average product price of $29.49 across in-store channels during the January-August 2026 period, according to Grips Intelligence data. The brand's revenue grew 1.7% overall since the start of the tracked period, though it experienced a 12.0% decline in the most recent month measured. Amazon dominated Pura's channel mix with a 99.8% revenue share, while average prices trended downward by 2.7% across the full data range. Product offerings span multiple price tiers, from refill packs at under $28 to premium diffusers priced at $79.99.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Pura on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Pura.
BY REVIEW COUNT
Across 3.06M ratings on 1 channel, Pura averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 3.06M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$29.99
Price
$1.84M
Revenue
$79.99
Price
$1.38M
Revenue
$49.99
Price
$1.32M
Revenue
$27.98
Price
$486K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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