GRIPS CUSTOMERS & RESEARCH PARTNERS
Bloem, owned by private company Bloem Living LLC, demonstrates strong in-store retail presence with Lowe's, Menards, and Ace Hardware commanding 94.9% of year-to-date revenue share through August 2026, according to Grips Intelligence data. The brand's average product price of $9.21 reflects positioning in the value segment, though prices increased 30.5% overall during the analyzed period. Recent performance shows headwinds, with revenue declining 21.7% in the most recent month and 30.9% since the start of the period. Lowe's leads channel revenue at 37.7%, followed closely by Menards at 30.5%, indicating concentrated distribution across key home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 31% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 30% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Bloem on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Bloem.
BY REVENUE
Bloem sells 23% online and 77% offline. Online runs through 3 channels; offline through 3. Online share has moved from 9% in Apr to 47% in Aug.
Online
23%
77%
Offline
Online channels
23%
Offline channels
77%
BY REVIEW COUNT
Across 506K ratings on 5 channels, Bloem averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 506K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$13.99
Price
$145K
Revenue
$9.99
Price
$131K
Revenue
$7.99
Price
$77K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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