GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Melnor generated revenue across five major retailers between January and March 2026, with Amazon leading at 42.8% of revenue share, followed by Lowes.com at 34.6% and Menards.com at 17.1%. The brand experienced significant momentum during the period, with revenue growing 222.7% overall, signaling a strong seasonal ramp-up into spring. Despite this growth, Melnor's average product price declined 20.8% over the same timeframe, settling at $20.27, which may suggest a shift toward more affordable product lines or increased promotional activity. Home Depot and Ace Hardware accounted for a combined 5.6% of revenue share, indicating a highly concentrated retail distribution strategy. These trends position Melnor as a value-oriented brand gaining rapid traction heading into the peak outdoor season.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 223% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 21% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Melnor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Melnor.
