GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Best Buy and Amazon, Blue Microphones maintains an average product price of $110.01. Best Buy dominates as the brand's primary retail channel, commanding a 75.3% revenue share compared to Amazon's 24.3%. The brand has experienced a notable revenue decline of 28.2% over the tracked period, signaling potential challenges in maintaining sales momentum. Despite the revenue downturn, Blue Microphones' average price has trended upward with an 11.0% increase, suggesting a shift toward higher-priced product mix or reduced discounting. This divergence between falling revenue and rising average prices may indicate a contracting customer base willing to pay premium pricing.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Blue Microphones on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Blue Microphones.
BY REVENUE
Blue Microphones sells 21% online and 79% offline. Online runs through 2 channels; offline through 1. Online share has moved from 1% in Jan to 27% in May.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVIEW COUNT
Across 86K ratings on 2 channels, Blue Microphones averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 86K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
TO BLUE MICROPHONES
