GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Blueair demonstrates an overwhelming concentration in its retail distribution, with Amazon commanding 99.1% of the brand's total revenue share. The brand's average product price during this period stood at $144.64, though pricing has been on a downward trajectory with a 7.9% overall decrease observed across the tracked months. Revenue performance has also shown signs of softening, declining 10.7% over the same timeframe, suggesting potential challenges in maintaining sales momentum. The combination of falling prices and declining revenue points to a period of competitive pressure or shifting consumer demand for Blueair across its tracked retail channels. These trends may warrant close monitoring as the brand navigates the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Blueair on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Blueair.
BY REVIEW COUNT
Across 322K ratings on 2 channels, Blueair averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 322K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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