GRIPS CUSTOMERS & RESEARCH PARTNERS
Boyel Living, owned by Brightening House Inc., experienced significant headwinds during the January–August 2026 period tracked across in-store channels, with revenue declining 29.1% overall and average product prices falling 14.9% year-to-date according to Grips Intelligence data. The brand maintains a heavily skewed channel distribution, relying on Lowe's for 62.6% of revenue compared to Home Depot's 37.4% share. Average product pricing stands at $363.78, though the recent pricing trend shows continued pressure, with prices declining 7.7% in the most recent measured period. Top-performing SKUs span a wide price range from budget office chairs under $111 to premium outdoor structures and bathtubs exceeding $3,900, reflecting a diversified but challenged product portfolio.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 29% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 15% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Boyel Living on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Boyel Living.
BY REVIEW COUNT
Across 26K ratings on 2 channels, Boyel Living averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 26K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$3,746.67
Price
$588K
Revenue
$1,090.52
Price
$456K
Revenue
$3,386.39
Price
$447K
Revenue
$2,290.72
Price
$444K
Revenue
$2,895.07
Price
$391K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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