According to in-store data from Grips Intelligence covering January to May 2026, Brea Reese demonstrates a highly concentrated retail distribution, with Office Depot commanding a dominant 95.0% share of the brand's total revenue across tracked retailers. The remaining 4.7% of revenue flows through Menards, indicating limited retail diversification for the brand during this period. Brea Reese products carry an average price point of $9.38, though pricing has shown a slight downward trend with a 0.7% overall decrease over the tracked period. Revenue performance has also faced headwinds, declining 9.6% over the measured timeframe, suggesting potential softening in consumer demand or shifting competitive dynamics. These data points highlight both the brand's heavy reliance on a single retail partner and the pricing and revenue pressures it currently faces in the market.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Brea Reese on Menards.
REVENUE SHARE
Revenue distribution across tracked channels for Brea Reese.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis