GRIPS CUSTOMERS & RESEARCH PARTNERS
Pilot, owned by Pilot Corporation (TSE: 7846), demonstrates strong in-store momentum with year-to-date revenue growth of 22.7% across retail channels tracked from January through August 2026, according to Grips Intelligence data. Amazon dominates the channel mix with an 82.5% revenue share, while Office Depot contributes 14.0%, with the brand's average product price holding steady at $12.91. The most recent period shows accelerating performance, with revenue climbing 13.3% month-over-month through August 2026, even as average prices declined 3.6% in that same timeframe, reflecting strategic pricing adjustments across the portfolio. This combination of volume growth and price moderation suggests Pilot is successfully balancing market share expansion with competitive positioning in the retail writing instruments space.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 23% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Pilot on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Pilot.
BY REVENUE
Pilot sells 84% online and 16% offline. Online runs through 3 channels; offline through 1.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 8.9M ratings on 4 channels, Pilot averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 8.9M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$14.09
Price
$1.94M
Revenue
$40.64
Price
$1.02M
Revenue
$29.99
Price
$822K
Revenue
$15.99
Price
$752K
Revenue
$15.70
Price
$569K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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