GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Pilot maintained an average product price of $13.35 across Amazon, Office Depot, and Newegg during the January–May 2026 period. Amazon dominated Pilot's retail distribution, commanding an overwhelming 84.6% revenue share, with Office Depot trailing at 12.1% and Newegg capturing just 2.3%. The brand experienced a notable 8.5% decline in overall revenue during the tracked period, signaling potential softening demand or increased competitive pressure. Despite the revenue downturn, Pilot's average pricing remained relatively stable, decreasing only 0.7% over the same timeframe.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Pilot on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Pilot.
BY REVENUE
Pilot sells 86% online and 14% offline. Online runs through 3 channels; offline through 1. Online share has moved from 17% in Jan to 88% in May.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 9.7M ratings on 4 channels, Pilot averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 9.7M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$14.39
Price
$2.05M
Revenue
$41.86
Price
$903K
Revenue
$16.44
Price
$776K
Revenue
$17.25
Price
$617K
Revenue
$29.99
Price
$528K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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