GRIPS CUSTOMERS & RESEARCH PARTNERS
Broil King, owned by Canadian family business Onward Manufacturing Company, saw in-store revenue concentrated heavily on Home Depot (60.5% share) and Lowe's (39.0% share) during the first eight months of 2026, according to Grips Intelligence. The brand experienced significant price compression, with average prices dropping 34.1% over the period, though most top-performing SKUs maintained premium positioning with prices ranging from $462 to $2,576. Recent momentum proved volatile, with revenue jumping 35.8% in the final tracked month before an overall 18.2% decline since the start of the data period. The portfolio skewed toward high-end Regal and Baron models, indicating a focus on the premium segment despite broader pricing pressure.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 34% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Broil King on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Broil King.
BY REVIEW COUNT
Across 160K ratings on 2 channels, Broil King averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 160K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,584.33
Price
$78K
Revenue
$1,544.65
Price
$71K
Revenue
$1,663.10
Price
$65K
Revenue
$2,549.21
Price
$61K
Revenue
$1,799.00
Price
$43K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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