GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Broil King generated 61.5% of its revenue through Home Depot and 36.8% through Lowe's between January and May 2026, with Amazon accounting for just 1.6%. The brand's average product price stood at $227.44 across tracked retailers during this period. Broil King experienced significant momentum, with revenue growing 177.1% over the March to May 2026 timeframe. Average pricing also saw a notable 95.7% increase over the same period, suggesting a shift toward higher-end product sales. This strong upward trend in both revenue and pricing positions Broil King as a brand gaining considerable traction heading into peak grilling season.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 178% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 86% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Broil King on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Broil King.
BY REVIEW COUNT
Across 102K ratings on 2 channels, Broil King averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 102K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,658.44
Price
$72K
Revenue
$2,510.82
Price
$55K
Revenue
$1,899.00
Price
$44K
Revenue
$1,799.00
Price
$43K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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