Infinity

Infinity Market Overview

Infinity, founded in 2009 and led by CEO Ike S. Franco, demonstrates heavy dependence on Amazon for in-store revenue generation, which accounts for 79.3% of year-to-date sales according to Grips Intelligence data from January through August 2026. The brand's average product price stands at $80.90, though pricing has contracted significantly with an 14.6% decline over the tracked period, dropping to $65.06 by the final month. Amazon's dominance is complemented by modest presence on Home Depot (19.4% revenue share) and Lowe's (1.2%), indicating limited multi-channel distribution strategy. Recent momentum has softened, with overall revenue declining 2.4% since the beginning of the year, reflecting competitive pressures or demand softening in the category. The sharp 19.1% month-over-month price decrease in the most recent period suggests aggressive promotional activity to maintain sales volume.