GRIPS CUSTOMERS & RESEARCH PARTNERS
Browning, a subsidiary of Belgium-based FN Browning Group, demonstrated strong in-store performance during the first eight months of 2026, with revenue climbing 8.4% overall and average product prices increasing 20.2% year-to-date according to Grips Intelligence. Amazon dominated the channel mix with 65.4% of revenue share, followed by Home Depot at 25.1% and Lowe's at 8.9%, reflecting the brand's significant reliance on major online retailers. The most recent period showed accelerating momentum, with revenue growth of 18.2% and a notable 17.0% price increase, signaling strong demand and pricing power. Average product price across the portfolio stood at $39.14, though premium offerings in the data reached nearly $200, indicating a diverse product range spanning multiple price segments.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 21% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Browning on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Browning.
BY REVIEW COUNT
Across 50K ratings on 3 channels, Browning averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 50K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$44.90
Price
$11K
Revenue
$40.04
Price
$11K
Revenue
$50.52
Price
$5.8K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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