GRIPS CUSTOMERS & RESEARCH PARTNERS
Built, owned by Lifetime Brands, Inc. (NASDAQ: LCUT), demonstrates heavy Amazon dependence with 98.1% of in-store revenue share concentrated on the platform as of August 2026, according to Grips Intelligence data covering January through August 2026. The brand's average product price stands at $25.54, though pricing has declined 7.4% over the tracked period, reflecting broader market pressure. Recent momentum has weakened considerably, with revenue dropping 21.0% in the most recent month compared to the prior period. Despite the price compression and revenue headwinds, Built maintains a minor presence on Lowe's with 1.5% revenue share, suggesting limited multi-channel distribution strategy during this eight-month window.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 63% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Built on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Built.
BY REVENUE
Built sells 47% online and 53% offline. Online runs through 1 channel; offline through 2.
Online
47%
53%
Offline
Online channels
47%
Offline channels
53%
BY REVIEW COUNT
Across 35K ratings on 3 channels, Built averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 35K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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