GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026, Built generated nearly all of its tracked revenue through Amazon, which accounted for 98.9% of its retailer revenue share. The brand's average product price during this period was $27.19, reflecting a 7.2% overall decrease in average pricing over the tracked timeframe. Despite a modest 5.5% month-over-month revenue increase in the most recent period, Built experienced a slight 0.5% revenue decline over the broader window. These pricing and revenue trends suggest the brand may be leveraging competitive pricing strategies to maintain volume across its primary retail channel. Retailers and categories tracked in this analysis are sourced exclusively from Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Built on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Built.
BY REVIEW COUNT
Across 76K ratings on 2 channels, Built averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 76K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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