GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data for Q1 2026 (January–March), Built generated sales across three major retailers: Amazon, Lowes.com, and HomeDepot.com. Amazon dominated Built's revenue share at 81.1%, while Lowes.com and HomeDepot.com accounted for 11.1% and 7.8% respectively. The brand's average product price during this period stood at $16.47, though pricing saw a notable decline of 49.5% over the quarter. Revenue also experienced a significant downturn, dropping 45.8% across the reporting period, signaling potential challenges in demand or shifting competitive dynamics. These trends suggest Built may be navigating a period of aggressive discounting or market repositioning heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 46% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 49% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Built on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Built.
