GRIPS CUSTOMERS & RESEARCH PARTNERS
Burpee, owned privately by George Ball since 1991, generated an average product price of $14.89 across in-store and online channels from January through August 2026, according to Grips Intelligence. Amazon dominates the brand's revenue share at 80.1%, with Ace Hardware contributing 16.8% and smaller shares from Menards and Home Depot, though the brand experienced a significant 34.5% overall revenue decline during the period. Pricing remained relatively stable with a modest 7.6% increase in average price since the beginning of the year, despite a 29.4% month-over-month drop in the most recent period tracked. The brand's product portfolio spans from premium potting soils priced at $18.31 to bulk wildflower seeds at $13.48, with strong representation across gardening essentials on major online retailers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 34% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Burpee on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Burpee.
BY REVENUE
Burpee sells 81% online and 19% offline. Online runs through 2 channels; offline through 2.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 779K ratings on 4 channels, Burpee averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 779K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$17.90
Price
$810K
Revenue
$14.90
Price
$522K
Revenue
$12.86
Price
$313K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
