GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, CalFlor generated the majority of its revenue through Menards, which accounted for 77.1% of total revenue share between January and May 2026, followed by Home Depot at 20.1% and Amazon at just 2.4%. The brand's average product price during this period stood at $13.60, reflecting a 7.4% overall increase in average pricing over recent months. Despite rising prices, CalFlor experienced a notable 34.0% decline in revenue over the tracked period, suggesting potential volume softness across its retail partners. Menards' dominant share highlights CalFlor's heavy reliance on a single retailer for the bulk of its sales performance. These trends point to a brand navigating a challenging demand environment while maintaining pricing power across Menards, Home Depot, and Amazon.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 34% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for CalFlor on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for CalFlor.
BY REVENUE
CalFlor sells 21% online and 79% offline. Online runs through 3 channels; offline through 1. Online share has moved from 30% in Jan to 22% in May.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVIEW COUNT
Across 12K ratings on 2 channels, CalFlor averages 4.0★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.0
/ 5
From 12K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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