GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Camillus generated the vast majority of its revenue through menards.com, which accounted for 78.9% of total revenue share, followed by Amazon at 20.5%. The brand maintained an average product price of $23.41 across tracked retailers during this period. Camillus experienced a notable revenue decline of 10.2% over the observed trend period, suggesting some softening in consumer demand. Despite the revenue dip, average pricing remained relatively stable, edging up 0.4% overall, indicating the brand held firm on its pricing strategy rather than resorting to heavy discounting. The heavy concentration of sales at menards.com highlights a significant retailer dependency that could represent both a strength in channel partnership and a potential vulnerability for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Camillus on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Camillus.
BY REVENUE
Camillus sells 14% online and 86% offline. Online runs through 2 channels; offline through 1.
Online
14%
86%
Offline
Online channels
14%
Offline channels
86%
BY REVIEW COUNT
Across 14K ratings on 2 channels, Camillus averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 14K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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