Capitol

Capitol Market Overview

According to Grips Intelligence in-store data tracking three major retailers—Lowe's, Menards, and Amazon—from January to May 2026, Capitol demonstrates a highly concentrated retail footprint, with Lowe's commanding a dominant 79.5% share of the brand's total revenue. Menards follows as a distant second at 19.4%, while Amazon accounts for just 1.1%, underscoring Capitol's reliance on traditional home improvement channels. The brand's average product price sits at $14.36, though individual items range significantly, with some products priced as high as $44.98. Notably, Capitol has experienced a 19.1% revenue decline over the tracked period, signaling potential headwinds in demand or distribution. Despite this drop, average pricing has remained relatively stable, edging up 0.5% overall, suggesting the brand has maintained pricing discipline even amid softening sales.