GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Brutus generated the majority of its revenue through menards.com, which accounted for 49.5% of total revenue share between January and May 2026, followed by lowes.com at 30.1% and Amazon at 20.4%. The brand's average product price during this period stood at $13.35. Notably, Brutus experienced a significant revenue decline of 33.7% over the tracked period, signaling potential challenges in market demand or competitive pressure. The most recent month saw revenue drop 9.1% compared to the prior month, accompanied by a 10.3% decrease in average price to $12.33. These trends suggest Brutus may be facing pricing pressure across its key retail channels, making it a brand worth monitoring closely in the coming months.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 34% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Brutus on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Brutus.
BY REVENUE
Brutus sells 19% online and 81% offline. Online runs through 1 channel; offline through 2.
Online
19%
81%
Offline
Online channels
19%
Offline channels
81%
BY REVIEW COUNT
Across 15K ratings on 3 channels, Brutus averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 15K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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