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Brutus, a privately held British fashion brand relaunched in 2009, generated revenue across three major retail channels during the first eight months of 2026, with Lowe's.com leading at 35.5% share, followed closely by Menards.com at 33.9% and Amazon at 30.7%, according to Grips Intelligence. The brand's average product price stood at $13.29 year-to-date, though pricing increased 19.3% overall during the tracked period. In-store performance data from June through August 2026 revealed a concerning 12.6% revenue decline since the beginning of the year, though average prices rose 6.3% in the most recent month tracked. Despite pricing gains, the overall revenue contraction suggests market headwinds across Brutus's primary retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 33% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Brutus on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Brutus.
BY REVIEW COUNT
Across 14K ratings on 2 channels, Brutus averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 14K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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