GRIPS CUSTOMERS & RESEARCH PARTNERS
Channellock, a private company run by the fifth generation of the DeArment family, generated in-store and online sales across major retailers during the first eight months of 2026, with Lowe's commanding 59.7% of revenue share according to Grips Intelligence data. The brand faced headwinds during this period, with overall revenue declining 9.9% and average product prices dropping 4.3% across the tracked timeframe. Amazon and Ace Hardware represented the brand's secondary channels at 21.2% and 15.3% revenue share respectively, while Home Depot remained a minimal contributor at 3.8%. Product pricing remained relatively stable in recent months, with the average price holding near $31.87, though the brand showed price compression trends across its portfolio. The performance data underscores Channellock's heavy reliance on the Lowe's channel, which accounted for nearly three times the combined sales of Amazon and Ace Hardware.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Channellock on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Channellock.
BY REVENUE
Channellock sells 70% online and 30% offline. Online runs through 3 channels; offline through 2.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 516K ratings on 4 channels, Channellock averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 516K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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