Wiha

Wiha Market Overview

According to Grips Intelligence in-store data tracking Amazon, Home Depot, and Lowe's from January to March 2026, Wiha maintained an average product price of $40.94 across all three major retailers. Amazon led Wiha's revenue share at 43.5%, closely followed by Home Depot at 42.7%, while Lowe's accounted for a smaller but notable 13.8% of total revenue. Interestingly, the brand's average price decreased by 35.7% over the tracked period, suggesting aggressive promotional activity or a shift toward more affordable product lines. Despite this pricing shift, Wiha's presence across all three top home improvement and e-commerce retailers underscores its strong multi-channel distribution strategy in the competitive tools market. The near-even revenue split between Amazon and Home Depot highlights Wiha's balanced approach to both online and traditional retail channels.