GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Cobra maintained an average product price of $32.17 across six major retailers during Q1 2026 (January–March). Amazon dominated Cobra's revenue share at 49.0%, capturing nearly half of all tracked sales, followed by acehardware.com at 21.8% and menards.com at 12.7%. The brand experienced a notable 25.4% decline in overall revenue during the quarter, accompanied by a 20.9% decrease in average product price. Cobra's retail footprint spans a diverse mix of channels including Amazon, Ace Hardware, Menards, Best Buy, Lowe's, and Home Depot, reflecting broad distribution reach. These trends suggest increasing pricing pressure and shifting demand patterns worth monitoring in the coming quarters.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 25% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 21% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Cobra on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Cobra.
BY REVENUE
$149.95
Price
$810K
Revenue
$259.95
Price
$580K
Revenue
$148.80
Price
$482K
Revenue
$94.75
Price
$382K
Revenue
