GRIPS CUSTOMERS & RESEARCH PARTNERS
Cobra, owned by Puma SE (Frankfurt Stock Exchange (FWB): PUM), demonstrates a heavily skewed in-store channel distribution with Amazon commanding 47% of revenue share across the tracked period from January to August 2026, according to Grips Intelligence data. The brand's average product price stands at $26.84, with notable price volatility during the most recent quarter showing a 6.3% monthly decline despite an overall 0.7% price increase since the start of the year. Amazon's dominance is followed by acehardware.com (19%) and menards.com (17.6%), with the remaining channels contributing less than 10% each. Year-to-date revenue grew 8.8%, though momentum slowed with a 2.1% month-over-month decline in the most recent period tracked.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Cobra on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Cobra.
BY REVENUE
Cobra sells 54% online and 46% offline. Online runs through 3 channels; offline through 4. Online share has moved from 15% in Apr to 59% in Aug.
Online
54%
46%
Offline
Online channels
54%
Offline channels
46%
BY REVIEW COUNT
Across 488K ratings on 6 channels, Cobra averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 488K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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