Cobra

Cobra Market Overview

According to in-store data from Grips Intelligence, Cobra maintained an average product price of $27.60 across six major retailers—including Amazon, Ace Hardware, Menards, Lowe's, Home Depot, and Best Buy—during the January to May 2026 period. Amazon dominated Cobra's revenue distribution, capturing a commanding 45.9% share, nearly matching the combined contribution of the next two retailers, Ace Hardware (19.3%) and Menards (18.6%). Notably, Cobra's average price surged 15.7% over the tracked period, signaling a clear upward pricing trend across its retail footprint. Despite this pricing strength, overall revenue declined 4.3% during the same window, suggesting potential volume softness even as price points rose. Best Buy, while holding just 4.5% of Cobra's revenue share, carried some of the brand's highest-priced SKUs, reflecting a premium product strategy in the electronics channel.