GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Cole's generated the majority of its revenue through Amazon, which accounted for 85.8% of total revenue share between January and May 2026, followed by homedepot.com at 10.4% and lowes.com at 3.8%. The brand's average product price during this period was $30.43, though pricing showed a downward trend with a 7.9% decrease over the tracked months. Cole's overall revenue also experienced a decline of 4.7% during the observed period, suggesting potential softening in demand or increased competitive pressure. Home Depot carried some of the higher-priced Cole's products, with individual items averaging between $44.27 and $51.07. These insights, sourced from Grips Intelligence, highlight key pricing and distribution dynamics for Cole's across three major online retailers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Cole's on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Cole's.
BY REVIEW COUNT
Across 55K ratings on 3 channels, Cole's averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 55K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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