GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Cole's generated 15.6% year-over-year revenue growth from January through August 2026, driven almost entirely by Amazon dominance at 87.2% of total sales, while in-store performance through Home Depot and Lowe's combined for just 12.8% of revenue. The brand's average product price of $28.54 declined 6.9% over the period, reflecting competitive pricing pressures across online channels. Amazon maintained the strongest presence with top SKUs priced between $21.99 and $71.36, significantly outpacing the smaller marketplace footprint on homedepot.com and lowes.com. Though offline retail channels represent a minor revenue contributor, the data underscores Cole's heavy reliance on e-commerce as its primary distribution lever for growth during this eight-month window.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 22% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Cole's on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Cole's.
BY REVIEW COUNT
Across 50K ratings on 3 channels, Cole's averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 50K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
