GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026, Colonial Elegance generated revenue split nearly evenly between two major retailers: homedepot.com at 51.6% and menards.com at 48.4%. The brand's average product price during this period was $208.36, though pricing showed a downward trend with an overall 8.8% decrease. Revenue performance also declined significantly, dropping 35.1% over the tracked timeseries period from March to May 2026. Despite the revenue contraction, the tight retail distribution balance between Home Depot and Menards suggests Colonial Elegance maintains a focused two-retailer strategy in the home improvement channel. These trends point to potential pricing pressure and shifting consumer demand worth monitoring in the months ahead.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 35% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Colonial Elegance on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Colonial Elegance.
BY REVENUE
Colonial Elegance sells 51% online and 49% offline. Online runs through 1 channel; offline through 1.
Online
51%
49%
Offline
Online channels
51%
Offline channels
49%
BY REVIEW COUNT
Across 1.4K ratings on 2 channels, Colonial Elegance averages 4.2★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.2
/ 5
From 1.4K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$115.67
Price
$448K
Revenue
$123.17
Price
$419K
Revenue
$125.83
Price
$337K
Revenue
$119.97
Price
$254K
Revenue
$145.16
Price
$215K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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