GRIPS CUSTOMERS & RESEARCH PARTNERS
Commercial Chef, owned by Equity Brands, a private company specializing in private label appliance brands, dominates in-store retail channels with Home Depot accounting for 52.1% of revenue share year-to-date, followed by Lowe's at 26.4% and Amazon at 21.4%, according to Grips Intelligence data from January through August 2026. The brand's average product price stands at $54.68, with prices trending upward by 4.4% over the overall period tracked. Recent momentum shows strong performance with a 24.1% month-over-month revenue increase in the most recent tracking period, though overall revenue declined 0.8% since the beginning of the year. Product diversity spans from compact microwaves priced around $80–$120 to premium countertop appliances and cast iron cookware, positioning the brand across multiple price tiers within the major home goods retail ecosystem.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Commercial Chef on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Commercial Chef.
BY REVIEW COUNT
Across 558K ratings on 3 channels, Commercial Chef averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 558K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$120.98
Price
$99K
Revenue
$49.91
Price
$59K
Revenue
$38.93
Price
$29K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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