GRIPS CUSTOMERS & RESEARCH PARTNERS
Con-Tact, owned by privately held Kittrich Corporation, experienced significant headwinds during the first eight months of 2026, with overall revenue declining 33.9% year-to-date according to Grips Intelligence in-store data across major home improvement retailers. The brand's average product price fell 29.2% over the same period, reflecting intensifying price competition in the shelf liner category. Home Depot dominates Con-Tact's channel mix with 41.7% of revenue share, followed by Ace Hardware at 25.2%, Amazon at 20.4%, and Lowe's at 12.7%, though performance metrics show consistent weakness across all retail partners. Multi-pack bundle offerings at premium price points on Home Depot and Amazon suggest an attempted premiumization strategy that has not yet stabilized the brand's declining trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 34% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 29% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Con-Tact on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Con-Tact.
BY REVENUE
Con-Tact sells 77% online and 23% offline. Online runs through 3 channels; offline through 1. Online share has moved from 29% in Apr to 69% in Aug.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 337K ratings on 4 channels, Con-Tact averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 337K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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