GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Onward generated nearly all of its tracked revenue through homedepot.com, which accounted for 97.9% of revenue share between January and May 2026, with acehardware.com capturing just 1.9%. During this period, the brand's average product price stood at $15.01, though its average price saw a notable 19.8% overall increase across the tracked months. Revenue also trended positively, growing 13.5% over the measured period, signaling strengthening demand. Onward's heavy concentration at a single major retailer presents both a strong channel partnership and a potential diversification opportunity going forward.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 19% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 18% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Onward on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Onward.
BY REVIEW COUNT
Across 65K ratings on 2 channels, Onward averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 65K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$61.57
Price
$41K
Revenue
$34.70
Price
$23K
Revenue
$53.15
Price
$16K
Revenue
$44.78
Price
$12K
Revenue
$43.24
Price
$9.3K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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