GRIPS CUSTOMERS & RESEARCH PARTNERS
Cooler Master, an independent Taiwanese company, generated an average product price of $48.79 across in-store channels between January and August 2026, according to Grips Intelligence. Amazon dominated the brand's revenue mix with a commanding 75.6% share, while Newegg captured 22.5% and Best Buy represented just 1.9%. The brand faced significant headwinds during the analysis period, with overall revenue declining 16.1% and average pricing dropping 12.5% year-over-year. Product offerings ranged from budget-friendly air coolers at $24–$26 to premium liquid coolers and complete gaming systems priced above $2,900, reflecting a diversified portfolio strategy across multiple retailer tiers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Cooler Master on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Cooler Master.
BY REVIEW COUNT
Across 277K ratings on 2 channels, Cooler Master averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 277K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,974.01
Price
$80K
Revenue
$111.15
Price
$16K
Revenue
$38.41
Price
$11K
Revenue
$5,580.98
Price
$11K
Revenue
$24.40
Price
$9.8K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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