GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Newegg, and Best Buy, Cooler Master generates the vast majority of its revenue through Amazon, which accounts for 82.3% of total revenue share. The brand's average product price stands at $47.79, with pricing showing an 8.4% overall increase during the tracked period. However, Cooler Master has faced notable revenue headwinds, with total revenue declining 40.9% over the observed timeframe. Newegg holds 11.4% of revenue share and features some of the brand's highest-priced listings, including premium builds exceeding $5,000, while Best Buy trails at just 6.3%. These trends suggest Cooler Master remains heavily dependent on Amazon as its primary sales channel while navigating a challenging revenue environment in early 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 39% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Cooler Master on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Cooler Master.
BY REVENUE
Cooler Master sells 92% online and 8% offline. Online runs through 2 channels; offline through 1. Online share has moved from 52% in Jan to 100% in May.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 306K ratings on 3 channels, Cooler Master averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 306K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$113.32
Price
$15K
Revenue
$772.21
Price
$14K
Revenue
$5,580.98
Price
$11K
Revenue
$36.63
Price
$8.8K
Revenue
$24.82
Price
$7.2K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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