GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Best Buy, and Newegg, NZXT maintains a strong retail presence with an average product price of $111.65. Amazon dominates as NZXT's primary sales channel, commanding a 73.9% revenue share, followed by Best Buy at 20.3% and Newegg at 5.9%. The brand has seen its average price trend upward by 9.2% over the tracked period, suggesting a shift toward higher-end product mix or pricing adjustments. However, NZXT's overall revenue declined by 17.7% during the same window, indicating potential headwinds in consumer demand despite the rising price point. Premium products like the Kraken Elite 360 RGB, priced above $260 across all three retailers, appear to be a key focus for the brand's portfolio strategy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for NZXT on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for NZXT.
BY REVENUE
NZXT sells 76% online and 24% offline. Online runs through 2 channels; offline through 1. Online share has moved from 20% in Jan to 81% in May.
Online
76%
24%
Offline
Online channels
76%
Offline channels
24%
BY REVIEW COUNT
Across 97K ratings on 3 channels, NZXT averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 97K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$123.64
Price
$68K
Revenue
$116.99
Price
$59K
Revenue
$267.76
Price
$53K
Revenue
$270.07
Price
$52K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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