GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Cra-Z-Art — a New Jersey-based global leader in the toy and school supply space — generated the vast majority of its tracked revenue through Amazon, which accounted for 98.1% of retailer revenue share between January and May 2026, with Office Depot capturing just 1.5%. The brand's average product price sat at $7.30 during this period, though pricing trended downward with a 10.1% overall decrease in average price over the March to May 2026 window. Revenue also softened, declining 3.9% across the same timeframe, suggesting potential promotional activity or shifting consumer demand. Cra-Z-Art owns America's largest pencil factory in Lewisburg, Tennessee, along with manufacturing and distribution facilities in Jacksonville, Florida, giving the brand a strong domestic production base as it navigates these market dynamics.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Cra-Z-Art on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Cra-Z-Art.
BY REVIEW COUNT
Across 407K ratings on 2 channels, Cra-Z-Art averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 407K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$10.57
Price
$181K
Revenue
$30.45
Price
$122K
Revenue
$21.99
Price
$96K
Revenue
$14.71
Price
$77K
Revenue
$5.09
Price
$70K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
