GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Home Depot, Ace Hardware, and Amazon, Custom Building Products generates the majority of its revenue through Home Depot, which accounts for 52.5% of total revenue share. Ace Hardware follows closely with a strong 46.5% share, while Amazon captures just 1.0%, indicating the brand's sales are overwhelmingly concentrated in traditional home improvement retail channels. The brand's average product price sits at $25.73, with average pricing trending upward by 3.7% over the tracked period. Overall revenue grew modestly at 1.2% during the same window, suggesting steady but measured demand. The near-even revenue split between Home Depot and Ace Hardware highlights a notably balanced dual-retailer distribution strategy that sets Custom Building Products apart in its category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Custom Building Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Custom Building Products.
BY REVENUE
Custom Building Products sells 53% online and 47% offline. Online runs through 2 channels; offline through 1.
Online
53%
47%
Offline
Online channels
53%
Offline channels
47%
BY REVIEW COUNT
Across 2.81M ratings on 2 channels, Custom Building Products averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 2.81M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$74.99
Price
$179K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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