Home/Insights/Brands/WoosterProduct Intelligence - 2026 YTD USA

Wooster

700K+

Products Sold, Jan to May 2026

2,900+

# Offline Stores

$10.31

Avg. Price

4.6

Avg. Rating

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Wooster Market Overview

According to in-store data from Grips Intelligence covering January to May 2026 across four major retailers, Wooster demonstrates a notably strong presence at Ace Hardware, which accounts for 56.5% of the brand's total revenue share — more than three times that of its next largest channel, Home Depot, at 17.8%. Amazon and Lowe's follow with 14.7% and 11.0% respectively, indicating a distribution strategy heavily weighted toward the independent hardware channel. The brand's average product price sits at $10.26, reflecting its positioning as an accessible, value-oriented option for consumers. Notably, Wooster's revenue grew 19.9% over the March to May 2026 period, accompanied by a 21.8% increase in average price, suggesting both rising demand and a successful shift toward higher-priced product sales. This combination of strong revenue momentum and pricing power across key home improvement retailers positions Wooster as a brand worth watching in the months ahead.

Revenue Share by Channel
Data covers Ace Hardware, Home Depot, Amazon, Lowe's

Wooster's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 37% from Mar to May.

Monthly revenue

Indexed values, 0-100

Wooster's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 20% from Mar to May.

Average price

Absolute values in $

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Wooster's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Wooster on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Wooster's channels

REVENUE SHARE

Revenue distribution across tracked channels for Wooster.

Channels by revenue share

Distribution in %

Wooster's online vs offline revenue split

BY REVENUE

Wooster sells 42% online and 58% offline. Online runs through 3 channels; offline through 1.

Revenue by channel

Share of total revenue across all channels

Online

42%

58%

Offline

Online channels

42%

HomeDepot.com
Amazon.com
Lowes.com

Offline channels

58%

Ace Hardware stores

Wooster's customer ratings

BY REVIEW COUNT

Across 1.11M ratings on 4 channels, Wooster averages 4.6. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 1.11M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Wooster

BY REVENUE

Ace Hardware
Ace Hardware
#1Wooster Shortcut 2 in. Angle Paint Brush

$7.87

Price

$295K

Revenue

#2Wooster Sherlock 9 in. W Cage Paint Roller Frame Threaded End

$11.99

Price

$178K

Revenue

#3Wooster Silver Tip 2-1/2 in. Soft Angle Paint Brush

$10.99

Price

$134K

Revenue

#4Wooster Pro/Doo-Z FTP Synthetic Blend 9 in. W X 3/8 in. Paint Roller Cover 3 pk

$15.99

Price

$128K

Revenue

#5Wooster Silver Tip 2 in. Soft Angle Paint Brush

$9.99

Price

$123K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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