GRIPS CUSTOMERS & RESEARCH PARTNERS
Dartwood, a private label brand of The Home Depot, Inc. (NYSE: HD), generated an average product price of $29.98 during the January-August 2026 period, according to data from Grips Intelligence. In-store channel performance shows a significant revenue decline of 52.5% over the tracked timeframe, with the most recent month experiencing a 30.0% drop compared to the previous period. The brand's online distribution is heavily concentrated on Lowe's.com, which captures 75.6% of revenue share, while Home Depot's own e-commerce channel represents just 24.4%. Despite substantial revenue headwinds, average pricing remained stable throughout the analysis period with no fluctuation from the established $29.98 price point.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 52% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Dartwood on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Dartwood.
BY REVENUE
Dartwood sells 24% online and 76% offline. Online runs through 2 channels; offline through 1.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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