Valley Forge Flag, owned by private equity firm Sky Island Capital, generated 74.3% of its in-store revenue through Lowe's during the first eight months of 2026, with Menards accounting for the remaining 25.6% share, according to data from Grips Intelligence. The brand's average product price increased significantly by 31.7% over the analysis period, rising to $18.54 by the final tracked month. However, overall revenue performance declined substantially, dropping 80.9% since the beginning of the tracked period, with a particularly sharp 65.1% decline in the most recent month compared to its predecessor. Top-performing SKUs on Lowe's command premium price points, including embroidered flag kits priced up to $49.98, while Menards offerings span a wider range from budget polycotton flags at $7.61 to comprehensive aluminum flag kits at $114.33.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 81% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 32% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Valley Forge Flag on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Valley Forge Flag.
BY REVENUE
Valley Forge Flag sells 20% online and 80% offline. Online runs through 1 channel; offline through 2.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVIEW COUNT
Across 76K ratings on 2 channels, Valley Forge Flag averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 76K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$36.98
Price
$600K
Revenue
$47.36
Price
$500K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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