GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Home Depot and Lowe's, Dekorra demonstrates a heavily concentrated retail footprint, with Home Depot commanding 85.2% of the brand's revenue share compared to just 14.8% at Lowe's. The brand's average product price sits at $190.78, though pricing varies significantly between retailers, with Home Depot listings reaching up to $899.00 while Lowe's products cluster in the $131–$163 range. Over the tracked period, Dekorra's overall revenue grew 17.7%, signaling positive sales momentum despite a notable 34.2% month-over-month dip in the most recent period. Meanwhile, average pricing has trended downward with a 19.2% overall decrease, suggesting a possible shift toward more accessible price points or promotional activity across both retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 18% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 19% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Dekorra on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Dekorra.
BY REVIEW COUNT
Across 22K ratings on 2 channels, Dekorra averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 22K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$352.73
Price
$43K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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