Direct Wicker

Direct Wicker Market Overview

According to Grips Intelligence in-store data tracked from January to May 2026, Direct Wicker generated revenue across two major home improvement retailers, with Lowes.com commanding a dominant 70.5% revenue share compared to Homedepot.com at 29.5%. The brand's average product price stood at $1,265.77, reflecting a significant 42.9% increase in average price over the tracked period. Revenue performance showed strong momentum, growing 131.3% overall during the reporting window. Despite this growth trajectory, the most recent month saw a notable 38.5% revenue decline compared to the prior month, suggesting potential seasonal fluctuations or shifting demand patterns worth monitoring.