GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked between January and March 2026, Direct Wicker saw its revenue decline by 58.2% over the period, signaling a challenging quarter for the brand. The average product price also dropped 27.2%, settling at approximately $951.51 by the end of Q1 2026. Revenue distribution across retailers was led by Home Depot at 62.9%, with Lowe's capturing the remaining 37.1% share. Despite the downturn, the brand maintained a relatively high average product price of $1,226.42 across both retailers during the quarter. These trends suggest significant pricing pressure and softening demand for Direct Wicker in the home improvement retail channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 58% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 27% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Direct Wicker on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Direct Wicker.
TO DIRECT WICKER