GRIPS CUSTOMERS & RESEARCH PARTNERS
Directed Electronics, now indirectly owned by publicly traded Gentex Corporation (NASDAQ: GNTX) following its 2025 acquisition, demonstrates strong in-store performance with revenue growing 18.6% across the January-August 2026 period tracked by Grips Intelligence. Best Buy dominates the retailer landscape with 77.6% of revenue share, while Amazon and Newegg capture 17.4% and 5.1% respectively. Average product pricing increased 25.1% over the measurement period, with prices climbing 18.3% in the most recent month to $74.15. The brand's top-performing SKUs command premium price points around $109.99, indicating a focus on higher-value offerings in its portfolio.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 19% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 25% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Directed Electronics on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Directed Electronics.
BY REVENUE
Directed Electronics sells 20% online and 80% offline. Online runs through 2 channels; offline through 1. Online share has moved from 8% in Apr to 12% in Aug.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVIEW COUNT
Across 6.2K ratings on 3 channels, Directed Electronics averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 6.2K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$109.99
Price
$7.9K
Revenue
$109.99
Price
$5.9K
Revenue
$109.99
Price
$5.4K
Revenue
$59.99
Price
$4.14K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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