GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across retailers including Ace Hardware, Amazon, Lowes, and Newegg, Dorcy maintains a strong retail presence with a notable concentration at Ace Hardware, which accounts for 65.2% of the brand's total revenue share. Amazon follows as the second-largest channel at 23.5%, while Lowes and Newegg represent smaller portions at 8.2% and 2.2% respectively. The brand's average product price sits at $8.65, though pricing has seen a significant 28.0% increase over the recent period tracked. Despite rising prices, Dorcy has experienced a 33.2% decline in revenue over the same timeframe, suggesting potential demand sensitivity to price adjustments. This combination of heavy retailer concentration and shifting pricing dynamics presents both opportunities and challenges for Dorcy's market positioning going forward.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 26% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Dorcy on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Dorcy.
BY REVENUE
Dorcy sells 30% online and 70% offline. Online runs through 4 channels; offline through 1. Online share has moved from 7% in Jan to 46% in May.
Online
30%
70%
Offline
Online channels
30%
Offline channels
70%
BY REVIEW COUNT
Across 120K ratings on 4 channels, Dorcy averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 120K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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