GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, homedepot.com, and acehardware.com, LIFX demonstrates a heavily concentrated retail footprint with Amazon commanding 72.2% of total revenue share. The remaining revenue is evenly split between homedepot.com and acehardware.com, each holding 13.9% of share. LIFX maintains an average product price of $52.45, though pricing has seen a notable 11.7% decline over the tracked period. The brand has also experienced revenue headwinds, with overall revenue dropping 27.5% during the same timeframe. These trends suggest increasing pricing pressure and potential demand challenges for LIFX across its key retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 25% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for LIFX on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for LIFX.
BY REVENUE
LIFX sells 84% online and 16% offline. Online runs through 2 channels; offline through 1. Online share has moved from 35% in Jan to 87% in May.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 46K ratings on 3 channels, LIFX averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 46K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$109.80
Price
$20K
Revenue
$222.83
Price
$6K
Revenue
$77.63
Price
$5.8K
Revenue
$82.43
Price
$3.38K
Revenue
$159.97
Price
$3.2K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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