GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Duluth Forge generated an average product price of $457.22 across Lowe's, Home Depot, and Amazon from January to May 2026. Lowe's led as the top revenue channel with a 43.6% share, closely followed by Home Depot at 41.0%, while Amazon trailed at 15.5%. The brand experienced strong momentum with overall revenue growing 14.8% over the tracked period. Average prices also climbed significantly, rising 22.1% overall, suggesting a shift toward higher-priced product sales or strategic price increases. This competitive distribution split between the two leading home improvement retailers highlights Duluth Forge's balanced multi-channel retail strategy.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 15% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 22% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Duluth Forge on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Duluth Forge.
BY REVIEW COUNT
Across 9.1K ratings on 3 channels, Duluth Forge averages 3.8★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
3.8
/ 5
From 9.1K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,049.99
Price
$426K
Revenue
$1,018.49
Price
$272K
Revenue
$406.34
Price
$239K
Revenue
$269.30
Price
$188K
Revenue
$1,199.99
Price
$182K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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