GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering Q1 2026 (January–March), Duluth Forge generated the largest share of its revenue through Lowe's at 43.3%, followed closely by Home Depot at 38.7%, with Amazon accounting for the remaining 18.0%. The brand's average product price stood at $427.85 across all three tracked retailers during this period. Notably, Duluth Forge experienced a significant revenue decline of 49.7% over the quarter, even as its average price trended upward by 9.7%. This divergence between rising prices and falling revenue suggests possible shifts in consumer demand or seasonal purchasing patterns. These insights, sourced from Grips Intelligence, highlight key dynamics shaping Duluth Forge's competitive positioning across major retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 50% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 10% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Duluth Forge on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Duluth Forge.
BY REVENUE
$1,018.49
Price
$301K
Revenue
$406.46
Price
$217K
Revenue
$270.25
Price
$206K
Revenue
$1,533.67
Price
$104K
Revenue
TO DULUTH FORGE
