GRIPS CUSTOMERS & RESEARCH PARTNERS
Duluth Forge, a brand of the family-owned company FactoryBuysDirect.com, demonstrated strong in-store performance across major home improvement retailers during the first eight months of 2026, with revenue growing 86.0% over the period. The brand's average product price of $627.19 reflects a mix of offerings, with prices increasing 3.4% overall despite a slight 0.5% dip in the most recent month tracked. Lowe's and Home Depot dominate the channel mix, collectively accounting for 94.6% of revenue share, with Lowe's leading at 51.9% compared to Home Depot's 42.7%, while Amazon captures a modest 5.4%. The most popular products command premium price points, ranging from approximately $878 to $1,271, indicating strong demand for higher-end offerings. Month-over-month momentum remained positive, with an 18.4% revenue increase in the latest period measured, according to data from Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 86% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Duluth Forge on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Duluth Forge.
BY REVIEW COUNT
Across 6.3K ratings on 3 channels, Duluth Forge averages 3.8★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
3.8
/ 5
From 6.3K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,049.99
Price
$940K
Revenue
$947.46
Price
$372K
Revenue
$1,199.99
Price
$122K
Revenue
$1,199.99
Price
$94K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
TO DULUTH FORGE
