GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowes.com, and HomeDepot.com, Dura Heat maintains an average product price of $57.42, reflecting an 8.5% overall price increase during the tracked period. Amazon dominates as the brand's leading retail channel, commanding a significant 66.5% share of total revenue, while Lowes.com and HomeDepot.com hold 17.0% and 16.1% respectively. Despite steady pricing growth, Dura Heat experienced a notable 48.9% decline in overall revenue across the reporting period, signaling potential seasonal demand shifts. The most recent month saw a 17.3% spike in average price alongside an 11.2% month-over-month revenue drop, suggesting a possible inverse relationship between pricing and sales volume. These trends position Dura Heat as a brand navigating significant pricing and demand fluctuations across major online and brick-and-mortar retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 48% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Dura Heat on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Dura Heat.
BY REVENUE
Dura Heat sells 89% online and 11% offline. Online runs through 3 channels; offline through 2.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 39K ratings on 3 channels, Dura Heat averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 39K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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