GRIPS CUSTOMERS & RESEARCH PARTNERS
Dyson, a privately held company owned by Sir James Dyson and his family, experienced significant in-store revenue headwinds during the first eight months of 2026, with sales declining 22.6% overall according to Grips Intelligence data. The brand maintains a dominant position on Amazon, which accounts for 90% of tracked channel revenue, while Best Buy and Lowe's represent 7% and 2.5% respectively. Average product pricing across channels stood at $418.53, though prices declined 9.5% over the period, reflecting broader market pressure. The product mix spans premium offerings, with items like the Dyson V15 Detect Plus priced at $841.98 and the Airwrap i.d. Multi-Styler at $649.99, demonstrating positioning in the high-end consumer segment. Recent momentum has remained challenging, with month-over-month revenue dropping 20.6% as of the final tracked period in August 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Dyson on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Dyson.
BY REVENUE
Dyson sells 90% online and 10% offline. Online runs through 2 channels; offline through 2.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 490K ratings on 3 channels, Dyson averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 490K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$606.89
Price
$1.85M
Revenue
$749.99
Price
$896K
Revenue
$420.30
Price
$558K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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