GRIPS CUSTOMERS & RESEARCH PARTNERS
E-Z UP, owned and operated by International E-Z UP, Inc., generated an average product price of $190.89 across in-store channels during the January-August 2026 period, according to Grips Intelligence data. The brand's revenue share is heavily concentrated on Amazon (38.4%) and Lowe's (34.3%), with Home Depot and Menards accounting for 13% and 14.3% respectively. Recent performance has faced headwinds, with overall revenue declining 24.1% since the beginning of the tracked period, though average prices increased 4.2% month-over-month in the most recent period. Despite the revenue contraction, the brand maintained price discipline, with pricing up 4.2% in the final tracked month even as the year-to-date average price decreased 7.3% overall.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for E-Z UP on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for E-Z UP.
BY REVENUE
E-Z UP sells 84% online and 16% offline. Online runs through 3 channels; offline through 1. Online share has moved from 89% in Apr to 86% in Aug.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 52K ratings on 4 channels, E-Z UP averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 52K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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