GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across four major retailers, E-Z UP demonstrated strong momentum with revenue growing 51.8% over the tracked period. Lowe's emerged as the brand's dominant retail channel, commanding 41.4% of total revenue share, followed closely by Amazon at 38.0%. The brand's average product price sat at $198.25, though pricing trended downward with an 8.1% decrease over the period, suggesting a strategic push toward volume-driven growth. Home Depot and Menards rounded out the retailer mix with 13.2% and 7.4% revenue share respectively, indicating a well-diversified but home-improvement-focused distribution strategy. The most recent month showed continued acceleration with a 20.1% month-over-month revenue increase, signaling growing seasonal demand heading into summer 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 52% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for E-Z UP on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for E-Z UP.
BY REVENUE
E-Z UP sells 92% online and 8% offline. Online runs through 3 channels; offline through 1.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 57K ratings on 4 channels, E-Z UP averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 57K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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