Electronic Arts

Electronic Arts Market Overview

According to in-store data from Grips Intelligence, Electronic Arts generated the majority of its offline revenue through Best Buy, which accounted for a dominant 86.6% revenue share between January and May 2026, followed by Amazon at 8.2% and Newegg at 5.2%. The brand's average product price across tracked retailers stood at $36.63 during this period. Notably, Electronic Arts experienced a significant overall revenue decline of 38.3% over the observed trend period, signaling a challenging stretch for the brand in physical retail channels. The average selling price also trended downward, dropping 4.8% overall, which may reflect increased discounting or a shift in product mix toward lower-priced titles. These dynamics suggest that Electronic Arts faces mounting pressure in the brick-and-mortar space even as it maintains a concentrated retail footprint across Best Buy, Amazon, and Newegg.