GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on in-store data from January through August 2026, Emsco Group, an independent, privately-held company founded in 1861, generated 62.1% of its revenue through Home Depot and 37.5% through Menards, according to Grips Intelligence. The brand's average product price climbed 46% over the period, reaching $31.41 in the most recent month tracked (June-August 2026), though overall revenue declined 20.8% since the start of the data window. Home Depot sales were driven by higher-priced paver pads and landscape rock sets, while Menards revenue was anchored by more affordable tools and smaller architectural rocks, with pricing disparities between channels reflecting distinct customer segments. The significant price appreciation alongside revenue contraction suggests a strategic shift toward premium positioning or a change in product mix away from volume sales.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 46% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Emsco on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Emsco.
BY REVENUE
Emsco sells 63% online and 37% offline. Online runs through 1 channel; offline through 1.
Online
63%
37%
Offline
Online channels
63%
Offline channels
37%
BY REVIEW COUNT
Across 52K ratings on 2 channels, Emsco averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 52K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$227.42
Price
$293K
Revenue
$108.80
Price
$127K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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