GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across three tracked retailers, THAW generated an average product price of $3.64 during the period. The brand's revenue distribution was heavily concentrated at Menards, which accounted for 68.8% of total revenue share, followed by Ace Hardware at 28.9% and Home Depot at just 2.3%. Notably, THAW experienced a significant revenue decline of 93.2% over the tracked timeseries period, suggesting strong seasonality in demand. Average pricing also saw downward pressure, dropping 49.3% over the same window. These trends point to a brand with a highly seasonal sales cycle and a retail footprint dominated by a single key partner.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 93% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 47% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for THAW on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for THAW.
BY REVIEW COUNT
Across 539 ratings on 3 channels, THAW averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 539 ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis