GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, ETI generated the majority of its revenue through acehardware.com, commanding a dominant 62.8% revenue share from January to May 2026 across four tracked retailers including Menards, Lowe's, and Amazon. Menards.com followed as the second-largest channel at 16.9%, while lowes.com captured 12.1% and Amazon trailed at just 8.1%. The brand's average product price during this period stood at $24.79, with pricing showing an overall 11.9% increase over the tracked timeframe. Notably, ETI experienced a significant 26.7% decline in revenue over the observed trend period, suggesting shifting demand or competitive pressures in its retail landscape. This heavy concentration at Ace Hardware highlights ETI's strong positioning within the home improvement channel but also signals potential vulnerability due to limited retailer diversification.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 19% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for ETI on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for ETI.
BY REVENUE
ETI sells 19% online and 81% offline. Online runs through 2 channels; offline through 2. Online share has moved from 3% in Jan to 28% in May.
Online
19%
81%
Offline
Online channels
19%
Offline channels
81%
BY REVIEW COUNT
Across 1.36K ratings on 4 channels, ETI averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.36K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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