GRIPS CUSTOMERS & RESEARCH PARTNERS
ETI, a privately held Turkish consumer packaged goods company, generated an average in-store product price of $27.27 across tracked channels during the first eight months of 2026, according to Grips Intelligence data. The brand's revenue was heavily concentrated on acehardware.com, which captured 49.1% of total share, followed by lowes.com at 31.2% and menards.com at 16.0%, while Amazon represented only 3.7% of revenue. Year-to-date performance showed modest growth of 7.1% overall, though the brand experienced a significant 29.4% revenue decline in the most recent month tracked. Average pricing decreased 4.6% since the beginning of the data period, with the most recent month showing a steeper 24.5% price decrease compared to the previous month.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for ETI on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for ETI.
BY REVENUE
ETI sells 36% online and 64% offline. Online runs through 2 channels; offline through 2.
Online
36%
64%
Offline
Online channels
36%
Offline channels
64%
BY REVIEW COUNT
Across 1.02K ratings on 4 channels, ETI averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.02K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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