GRIPS CUSTOMERS & RESEARCH PARTNERS
Mr. Beams, an indirect subsidiary of Amazon (NASDAQ: AMZN), demonstrates strong in-store performance with nearly equal revenue distribution between Ace Hardware and Amazon, which together account for 97.3% of sales according to Grips Intelligence data from January to August 2026. The brand achieved notable momentum in its most recent tracked period, with revenue climbing 21.3% month-over-month despite average prices declining 15.2%, signaling increased volume-driven growth. Year-to-date revenue has grown 7.0% while average product prices have contracted 9.6%, reflecting a strategic shift toward competitive pricing across channels. Ace Hardware leads as the dominant retail partner with 50.2% revenue share, positioning it as the critical channel for Mr. Beams' offline sales strategy.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Mr. Beams on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Mr. Beams.
BY REVENUE
Mr. Beams sells 40% online and 60% offline. Online runs through 1 channel; offline through 2. Online share has moved from 0% in Apr to 21% in Aug.
Online
40%
60%
Offline
Online channels
40%
Offline channels
60%
BY REVIEW COUNT
Across 33K ratings on 3 channels, Mr. Beams averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 33K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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